Owning a cutting edge event site is the key for event organizers to start a successful online event business. Just the first sight to make a crucial decision to continue going with you or simply leave the page. The great event site gives you more profitable with a large number of ticket – selling and attract more and more attendees.
Also taking primary steps like building an online website, the article make your site be standing out with special elements only for event sites.
- Provide all the necessary information
Note down all must-know information about your future event website; we named 5W before starting your Business:
What: What type of event you are putting your goal; it might be an outdoor party, yoga class, business conference, education event, entertainment or something else. Let’s choose one to start your business.
Why: Certainly, you have your own reasons to start your business. Why you choose this event and getting sure, you do great on this type.
Who: Focusing on the event, you need to know who is the host, main speakers and it’s organized for whom. Also, you note the potential guests and think about some special thoughts an event might require.
When: Just think about the time, the date, and the time it lasts.
Where: Exactly show where the event was taking place. Let the guest know by maps, by embedded maps and detailed direction, and parking place as well. By this way, your guest will easily plan their journey and feel more fun with event joining.
- Make your site be more engaging
During the site building, what you need, what you should use, please note them down and find the solution for all.
- Images for events
Images are the first thing your guest see on your site! If your site contains bad quality images and irrelevant images, you immediately lose your guest. Though “don’t judge the book by its cover,” your site is better than your images are showing. The truth is not like that, the guest will love the high-quality images and relevant images to stay on the site for a long time. And book your ticket evenly. That’s you get your final goal.
Don’t worry! You can create great images with the support of canvas, and design tools (Photoshop, PISACA, ACDSEE PRO, Gimp, etc.) and stock photos – 15 Amazing Sources with Breathtaking Free Stock Photos.
- Event Styles
Let your guests get the event information as quick as possible! You should style and make some main contents as Menu, Tickets, Schedule, and Venues be distinguished. It might be a clear header, separators between sections. Also, use numbered and bulleted lists or icons to make all information be clear and easy to grab.
- Videos and other Medias
If the quality images keep you stay on the site, the video increase the engagement with visitors.
Though you believe or not, Video content does not make you be different but keep your guest stay long. Making your content be various with images, sound clips and videos help the site be more engaging.
Get a good recommendation some useful Videos in the post of 15 Amazing Websites for Breathtaking Free Stock Background Videos
- Design a great call to action
You cannot refuse the power of a good call to action to your guest. If it’s great and appears in the right place, it can drive your guests to the ticket-buying action that’s the final goal.
You should use a clear, short call to action and put a relevant position which effective persuades your attendees to click into. A powerful call to action is the last step to encourage your guests to buy the event ticket or not.
- Social sharing
When the guest is interested in the event, she wishes to share it with her friends and family for together joining. And now, the social network icons should be available and the most convenient to click. And you can add social sharing in the header, footer, in single event and more.
- User-friendly registration form
Let your guests be pleasant at the last step and feel the freedom to say: “I’m 100% with the site”. Please design a registration form be simple as possible. It takes your guest around 30 seconds is fine. The complicated form can make your customers leaving at last.
As a great example, we recommend you to take a tour at iVent – Comprehensive event WordPress theme from NooTheme, or getting more with the list of 7 best event WordPress themes 2017. You surely get some useful things for your future event site.
It’s not all that you need to build an effective event website but all necessary things you must care. The building process should be fun, and the event site should be deeply engaged with the customers. For all, your business will get a smooth start and do well later. If you have more tips to build a successful Event site, please share in the comment, we’d love to learn and do better.